If toys can fight to protect imagination, so can we.
A generation ago, Toy Story celebrated what children need most – creativity, friendship, and play. Now the toys are fighting to keep it alive. Join us in protecting our children’s right to a healthy, balanced childhood.
It’s that imagination, creativity, friendship, and play are worth protecting. The film takes a hard stance: one-on-one human connection is essential to a healthy childhood.
Early viewers called it “a timely and surprisingly sharp take on our relationship with technology.” One said it will make you want to break your kid’s tablets.
Parents know how important it is to protect the wonder of childhood. At MAMA, our movement is doing exactly that.
“There’s one of the most heartbreaking scenes I’ve ever seen in any of the Toy Story movies — when that little girl is getting her feelings hurt by what other people are texting about her, and she doesn’t understand why. She doesn’t know what she did wrong, but it hurts, and that is a very prescient thing to have in a motion picture today about little kids and toys, don’t you think?”
— Tom Hanks, voice of ‘Woody’ in Toy Story 5
of teens spend 5+ hours a day on YouTube, TikTok & Instagram
teen girls report seriously considering suicide — up nearly 60% from a decade ago
pieces of content on Instagram & Facebook encouraged self-harm or eating disorders in 2024
spent lobbying Congress in 2025 by eight of the largest social media and tech companies
of toddlers have their own tablet by age two
JOIN THE MOVEMENT
You don’t have to become an activist. You just have to say: I’m in. MAMA will do the rest – keep you informed, sending you actions when they matter, and connecting you to others in your community who feel the same way.
I believe that imagination, creativity, friendship, and play are worth protecting. I believe children deserve a healthy, balanced childhood — one where technology serves them, not the other way around.
✓ I’ll stay informed about MAMA’s campaigns on parent education, phone-free schools, and safe tech.
✓ I’ll take action when MAMA calls — whether that’s contacting my representative, sharing my story, or showing up in my community.
✓ I’ll help grow this movement by talking to one other parent about what Big Tech is doing to our kids and stand strong against pressure to let my child use unsafe products.
Join thousands of parents across the country standing up to big tech.
The 988 Suicide and Crisis Lifeline is a hotline for individuals in crisis or for those looking to help someone else. For crisis chat services or more information visit 988lifeline.org.
The Crisis Text Line is a texting service for emotional crisis support. It is free, confidential, and available 24/7.
As an organization of parents, MAMA is unable to make treatment referrals and is not qualified to diagnose or give any type of medical advice. For assistance with clinical disorders, we encourage you to reach out to your local care provider.
DISCLAIMER: THIS WEBSITE DOES NOT PROVIDE MEDICAL ADVICE
The information contained on this website, including but not limited to, text, graphics, images and other material, are for informational purposes only. No material on this site is intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment, and never disregard professional medical advice or delay in seeking it because of something you have read on this website. If your child is experiencing negative consequences of problematic media and technology use, we encourage you to speak with your pediatrician.
